Love Rocks the Web

Released on: September 17, 2007, 9:57 am

Press Release Author: Style House PR

Industry: Apparel & Fashion

Press Release Summary: Micro-Pave Fine Jewelry Collection Launches with
LoveRocksNY.com

Press Release Body: New York, NY-- Luxury vendors are increasingly turning to the
Web to reach a new breed of consumers who trust online sources with expensive
purchases more than they ever have in the past. As opposed to initially launching in
a brick and mortar retail outlet, Love Rocks NY has chosen to rock the Web first as
a way to connect directly with consumers for highly customizable pieces.

Love Rocks NY is a contemporary fine jewelry collection specializing in micro-pave,
which is currently one of the most sought-after techniques in the fine jewelry
market. The collection is the result of designer Limor Ratzabi Senker's highly
specific artisan skill manifested into a glamorous, modern statement of personality.
Dynamic and easy to navigate, the aesthetic of the Love Rocks NY Web site allows for
this unique craftsmanship and signature look of lighthearted luxury to shine.

Fully customizable pendants, earrings, rings and bracelets are what set
LoveRocksNY.com apart from many other fine jewelry sites. Shoppers will revel in the
opportunity to create combinations specific to their personal style. The new wave of
affluent online consumers are intrigued by the availability of one-of-a-kind pieces
from undiscovered, cutting-edge designers. They realize that they can still
experience outstanding customer service, while also working directly with the
designer to create something special and meaningful to them.

Designer Limor Senker creates the distinct look of Love Rocks NY by embedding
ethically sourced micro-pave diamonds in 14kt gold and platinum. After spending
years perfecting the process of micro-pave, Limor continues to challenge herself to
create pieces with such fine detail that they are unmatched in the industry.
Pendants contain up to 150 hand-set diamonds, and Limor sifts through thousands to
ensure she uses only those with the finest quality. A subtle diamond dust finish
coats each piece, enhancing and adding luminosity to both the diamonds and the
metals. This finish also offers surface protection, keeping the pieces looking
forever fresh and new. From the signature Love Letter (an initial embedded in a
perfectly circular disc), to spiritual, playful and classic symbols, the collection
maintains a timeless look with modern individuality.

Love Rocks NY can now be viewed and purchased directly online at www.LoveRocksNY.com.

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Web Site: http://www.loverocksny.com

Contact Details: Janna Meyrowitz
Style House PR
212.444.8177
janna@stylehousepr.com

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